Conducting market analyses and feasibility studies of target markets and target segments

for conducting market analyses and feasibility studies are:

• Avoiding bad investments due to incorrect assessments of the market and its participants.
• Avoiding the introduction of incorrect products in terms of form, color, function, taste, aesthetics, and naming because the intercultural specifics of the market are unknown.
• Identifying essential networks that are helpful or even necessary for a successful market entry.
• Avoiding misjudgments of market competitors and their performance in individual market segments.

The essential goals of a professional market analysis are:

• Achieving data security as a necessary basis for sound decision-making.
• Ensuring targeted investments.
• Providing a cost-effective way to determine whether market entry is worthwhile compared to the "trial and error" method.trail and error“ Methode lohnt.