Establishing or optimizing your international business / sales subsidiaries

The most important reasons are:

• Conducting market analyses and feasibility studies of target markets and target segments.
• Developing a marketing and sales strategy for the target country and market segments.
• Finding and training suitable employees in the target country.
• Building a distribution network.
• Establishing sales companies, representative structures, etc.
• Integrating the foreign subsidiary into the parent company.

The essential goals are:

• Conducting a strengths/weaknesses analysis (SWOT).
• Reviewing the country strategy with respect to:
  • The organizational form used.
  • The personnel employed.
  • The distribution channels utilized.
  • Products and services.
  • The marketing tools employed.
  • The controlling and management tools used.