Development, coaching, and management of the salesforce

The most important reasons are:

• Identifying inefficiencies in sales.
• Familiarizing salespeople with the latest insights in sales psychology

The essential goals are:

• Increasing the efficiency and effectiveness of each salesperson.
• Preparing salespeople optimally for a sales conversation.
• Preparing salespeople for conflict situations with customers.
• Training salespeople in handling complaints.
• Showing ways to sell that are not solely price-focused.