Sales efficiency improvement

Efficiency improvements in sales
Optimization and efficiency improvements are no magic.

Don't we all know the same questions:

• Does the expensive service pay off?
• Does the accommodating treatment of customers and complaints pay off?
• Does the number of internal and external staff employed in sales pay off?
• Does the breadth and depth of the assortment pay off?

Add to this the all-encompassing questions:

• What are the customer/market requirements of tomorrow?
• How do I differentiate myself from my competitors?

Seminar Objective
The concept and approach of customer satisfaction analysis, further developed by Prof. Dr. G. Lensing, is based on the following pillars:

• Turning participants into affected parties.
• Capturing the impact of your own company on the market (because everything has an impact => impact cannot be turned off).
• Capturing the know-how of your employees.
• Demonstrating how action plans for efficiency improvement can be developed.

Target Audience
Entrepreneurs and executives.

Seminar content:

• Introduction of those criteria in B2B business that lead to customer satisfaction.
• Presentation of different research designs.
• Outlining particularly the approach in creating a specific questionnaire.
• Implementation of the survey.
• Evaluation and benchmarking of the results with the insider perspective (of your own employees).
• Workshop design regarding impact and cause for the development of the action plan.
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