Strategic trade show planning

"Don’t count the people you reach – reach the people who count!"

In times of increasingly competitive markets, nearly all companies face the same questions:

• Does participating in trade shows really pay off for us?
• Is the effort justified by the return?
• Are we able to evaluate the benefits correctly?
• Did we have clear trade show objectives, or did we attend simply because it's expected in our industry?
• Was our pre- and post-trade show preparation truly professional?
• What can we do better, and who can help us?

Experience shows that, moreover, up to 30% of trade show costs can be saved without sacrificing quality by handling the trade show event in a truly professional manner. 

Objective
This seminar aims to highlight the key elements required for ensuring a truly successful trade show presence:

• Ensuring effective and efficient pre- and post-trade show preparations.
• Ensuring competent communication training and appearance of booth staff.
• Reducing the in-house time spent on planning and executing trade shows.
• Increasing the efficiency of trade show participation, thereby ensuring higher profitability of the trade show event.
• Demonstrating how to specifically measure the success of trade show participation.
• Identifying potential cost-saving opportunities.

Clear goals provide our activities with a clear direction and ensure that all employees are aligned in that direction.

Target Audience
Entrepreneurs, executives from marketing and sales.

Seminar content:

• Defining trade show objectives.
• Planning the trade show presence.
• Scheduling appointments with potential and existing customers.
• Communication at the trade show (trade show training).
• Acquiring new customers at the trade show.
• Handling critical situations at the trade show.
• Tips and tricks for trade shows.
• Post-trade show follow-up.