Behaviarol training for trade fair booth staff

Every company invests a lot of time in preparing and setting up for trade shows. In addition to an appealing booth and new products, it is especially important to train booth staff on how to interact with visitors effectively. Ultimately, the success of the trade show largely depends on how your booth staff presents themselves and how well they align with the trade show objectives, translating them into conversations and subsequent actions.

Objective
This seminar aims to highlight the key elements to ensure truly successful trade show action by your staff.

Target Audience
Entrepreneurs, executives, and employees from marketing, sales, and technical departments.

Seminar Content

• Body language
• Touch and go
• Trade show conversations and their 6 phases
• Initiating contact
• Needs assessment (asking about customer needs)
• Product presentation
• Recognizing buying signals or visitor objections
• Closing: usually appointment scheduling
• Taking leave
• The security